With the start of a new company came a great project and working relationship. Auset, the owner of White Wood Herbs and Alchemical Yoga Studio, required two different project directions—a product line and storefront display for both her yoga studio and herbal apothecary.
The storefront consisted of two window decals for each brand (White Wood Herbs and Alchemical Yoga Studio) in white vinyl, and a sign outlining their Earth Alchemy Elixir Bar products. In order to get the ball rolling, we felt it necessary to update Auset’s branding of her original logos; this included stronger lines, updated font selections, and a customized icon in order to provide a strong visual across the items it would be used on.
The product line consisted of “Sprout Essences” and “Jadeite Elixirs”, both under the White Wood Herbs brand. Each of these lines had a story and design concept ready to be brought to life. To tell their stories, we created product labels for the bottles, along with product cards that reflected the amazing photo illustrations created by another artist.
